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Marshall's and Skye Marketing

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September 04.2023
1 Minute Read

How To Stick To A 2x a Day Social Media Marketing Plan

How To Stick To A 2x a Day Social Media Plan & Follow The RECIPE Strategy

Do you ever feel like social media is just a giant, constantly- Changing Maze? It seems like there’s always something new to learn, or some new way to make your previous mistakes seem foolish by comparison. I get it. It can be overwhelming at times. Whether you’re brand new to social media and its potential risks, or you’re an experienced content creator looking to stay on top of your game, following a 2x a Day plan can feel like navigating a daunting labyrinth. But the good news is, with these tips, it doesn’t have to be as difficult as you think.

What is a 2x a Day Social Media Marketing Schedule?

A 2x a Day social media schedule refers to the practice of posting content twice a day on your chosen social media platforms. This strategy is aimed at maximizing visibility and engagement with your audience.

By consistently providing valuable and engaging content, you can increase your social media presence, grow your following, and ultimately achieve your goals, whether they be brand awareness, lead generation, or driving traffic to your website.

To implement a 2x a Day social media marketing schedule effectively, it is crucial to have a well-thought-out content strategy. This includes understanding your target audience, researching trending topics, and creating a content calendar to ensure a consistent flow of posts. By following this schedule, you can establish a regular presence on social media, which is essential for building trust and growing your online community.

Define and aim for Your “Why”

Before diving into a 2x a Day social media marketing plan, it is important to define your "why." What are your goals and objectives for using social media? Are you looking to increase brand awareness, generate leads, or drive traffic to your website? By clearly defining your purpose, you can align your content strategy with your desired outcomes.

Once you have defined your "why," it is crucial to set specific, measurable, achievable, relevant, and time-bound (SMART) goals. These goals will provide you with a clear direction and help you stay focused on what truly matters. For example, if your goal is to increase brand awareness, you might set a SMART goal such as "Increase social media followers by 20% in the next three months." Having a clear goal in mind will make it easier to create content that resonates with your target audience and drives the desired results.

Facebook Isn’t Dead

With the rise of newer social media platforms like Instagram and TikTok, it's easy to overlook the importance of Facebook. However, Facebook still remains one of the largest and most influential social media platforms, with billions of active users worldwide. Ignoring Facebook in your 2x a Day social media plan would be a missed opportunity to reach a significant portion of your target audience.

When incorporating Facebook into your social media marketing strategy, it is important to understand the platform's algorithm and best practices. Facebook's algorithm prioritizes content that sparks meaningful interactions and conversations among users. To increase your reach and engagement on Facebook, focus on creating content that encourages comments, likes, and shares. Utilize features such as Facebook Groups and Live Videos to foster a sense of community and authenticity.

Be Consistent With Your Messaging

Consistency is key when it comes to social media. Your audience should be able to recognize your brand and its values across all platforms. To ensure consistency, it is important to establish a clear and cohesive brand voice and visual identity.

When developing your content, keep your target audience in mind. What are their pain points, interests, and preferences? Tailor your messaging to resonate with your audience and provide value.

Use a mix of educational, entertaining, and promotional content to keep your followers engaged and interested in what you have to say.

In addition to consistent messaging, it is also important to maintain a consistent posting schedule. By posting at the same times each day, you can train your audience to expect and look forward to your content. This will increase the likelihood of engagement and keep your brand top of mind.

Find a Mentor or Peer to help you get it right the first time

Navigating the world of social media can be overwhelming, especially if you're new to the game. To avoid common pitfalls and ensure you're on the right track, consider finding a mentor or connecting with a peer who has experience in social media marketing.

A mentor can provide guidance, share insights, and help you avoid costly mistakes.

They can also offer feedback on your content strategy and help you refine your approach. If finding a mentor is not feasible, joining online communities or networking with peers in your industry can also be beneficial. Engaging in discussions, sharing knowledge, and learning from others' experiences can help you gain valuable insights and stay up to date with the latest trends and best practices.


Following a 2x a Day social media plan can be a game-changer for your online presence and brand growth. By consistently posting valuable and engaging content, defining your "why," leveraging platforms like Facebook, being consistent with your messaging, and seeking guidance from mentors or peers, you can navigate the ever-changing world of social media with confidence.

Remember, social media is not just about posting for the sake of it. It's about building meaningful connections, fostering engagement, and providing value to your audience.

With the right strategy and mindset, you can stick to a 2x a Day plan and follow the RECIPE strategy to achieve your social media goals. So, embrace the maze, stay focused, and watch your social media presence flourish.



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